Privacy policy

EarthToday Foundation is committed to protecting the privacy of all individuals who utilize our websites or services according to the EarthToday Foundation Terms of Use. This statement applies with respect to the information that we collect from this EarthToday Foundation website (the “Site”). Amendments to this Privacy Policy will be posted at this URL and will be effective when posted. Your continued use of the Site following the posting of any amendment, modification or change shall constitute your acceptance thereof.

What Information We Collect and How We Collect It

Anonymous Information:

EarthToday Foundation may collect anonymous information about users who visit our Site and aggregate this anonymous information for statistical analysis. For instance, we may use it to determine usage patterns so we know which parts of our Site are most popular. Examples of the type of anonymous information we collect and how we collect it are:

  • User environment: information about your browser (e.g., Internet Explorer, Google Chrome, Mozilla Firefox), operating system (e.g., Windows, Apple OS), Internet service provider (e.g., Time Warner, Verizon), and similar information.
  • Cookies: small pieces of information stored on your computer’s hard drive that help you to navigate a website and to deliver content specific to your interests and prevent you from reentering all your account data at each connection. Like many websites, we use cookies to collect website usage data and to improve the Site. Most Internet browsers automatically accept cookies. You can instruct your browser, by editing its options, to stop accepting cookies or to prompt you before accepting cookies from the websites you visit.
  • IP Addresses: a number assigned to your computer. Please note your IP address could be used by legal authorities to identify you.

Personally Identifiable Information:

What is Personally Identifiable Information?
Personally Identifiable Information (“PII” or “Your Information”) is any representation of information that permits your identity to be reasonably inferred by either direct or indirect means. Further, PII is defined as information: (i) that directly identifies you (e.g., name, address, social security number or other identifying number or code, telephone number, email address, etc.) or (ii) by which an agency intends to identify specific individuals in conjunction with other data elements, i.e., indirect identification. (These data elements may include a combination of gender, race, birth date, geographic indicator, and other descriptors). Additionally, information permitting the physical or online contacting of a specific individual (e.g., you) is the same as personally identifiable information. This information can be maintained in either paper, electronic or other media.

How We Collect Your Information.
EarthToday Foundation collects Your Information only when you voluntarily provide it to us on our Site, such as during an online transaction to purchase products or subscriptions, make a donation, sign up to receive emails, become a member or complete a registration or survey. You may need to provide Your Information to participate in certain EarthToday Foundation programs and activities or receive certain services or offers. Please note that when you purchase some items offered on our Site, you must provide Your Information to a third-party service provider on its website. In these circumstances, you will know that you are on another website because the URL will change. You should read the privacy policy of the third-party site before providing Your Information.

How We Use Your Information.
EarthToday Foundation will use Your Information for the purpose for which you give it to us (e.g., to complete an online purchase, donation, membership, or program registration). We may use Your Information to send you occasional postal and/or electronic mailings about EarthToday Foundation and its programs that we think interest you. EarthToday Foundation may also use Your Information to send you occasional postal and/or electronic mailings about third parties whose information or services we think may be of interest to you.

Your Ability to Choose.
You may “opt out” of receiving marketing information that EarthToday Foundation sends to you by unsubscribing to the mailing list, following instructions in the applicable information sent to you, or by contacting EarthToday Foundation at:

How We Share Your Information.
EarthToday Foundation may share Your Information with third parties that perform services for EarthToday Foundation, such as conducting membership mailings or providing postal and electronic mailing platforms and services. EarthToday Foundation also reserves the right to disclose Your Information in circumstances that EarthToday Foundation deems necessary or appropriate, such as to respond to legal process or a request from a governmental agency, security reasons or similar situations.

Please note that if you become a member through our Site, Your Information may be shared with third parties (e.g., other nonprofit organizations, marketers) whose information or services we think may be of interest to you. These third parties may wish to communicate with you by regular mail or email or share your information with others. If you do not want the service provider to communicate with you or share your information, you may contact EarthToday Foundation at:

Users may access the Site through third party accounts (e.g., Facebook or Google+ accounts). If you “like,” for example, or post a comment on the Site while logged into Facebook or Google+, this information will be shared with those social media sites in accordance with their respective privacy and terms and use policies. Please consult the applicable websites for details.

EarthToday Foundation engages certain trusted third parties to perform functions and provide services to us, including but not limited to web hosting and server configuration, performance monitoring and analysis, application design and development, and database storage and management. EarthToday Foundation may share Your Information with these third parties, but only to the extent necessary to perform these functions and provide such services to enable EarthToday Foundation to maintain the Site, and only pursuant to contractual obligations requiring such third parties to maintain the privacy and security of your data.


EarthToday Foundation strives to keep Your Information secure and safeguard it from unauthorized access by using industry-standard security measures in place to protect the loss, misuse and alteration of the information under our control. EarthToday Foundation encrypts credit card numbers, provides firewalls to protect our servers, and implements virus/intrusion detection software. However, no transmission over the Internet can be guaranteed to be 100% secure, so you provide Your Information at your own risk.


Our Site may include links to other websites that may be of interest to you. Any links are provided only as a convenience and do not imply any endorsement of another site. EarthToday Foundation is not responsible for the privacy practices or the content of such websites, so be sure to read the privacy policies on other websites.


EarthToday Foundation recognizes the need to provide further privacy protections with respect to personal information we may collect on the Site from children under the age of thirteen (13), a circumstance arising only in educational contexts. When we intend to collect personal information from children, we may take additional steps to protect children’s privacy, including:

  • Notifying parents about their child’s registration and use of the Site, and directing them to where they can review our information practices with regards to children;
  • In accordance with applicable law, obtaining consent from parents for the collection of personal information from their children, or for sending information about our services directly to their children;
  • Limiting our collection of personal information from children to no more than is reasonably necessary to participate in an online activity;
  • Giving parents access or the ability to request access to personal information we have collected from their children and the ability to request that the personal information be changed or deleted.


Although EarthToday Foundation will use all reasonable efforts to safeguard the confidentiality of Your Information, transmissions made by means of the Internet cannot be made absolutely secure. EarthToday Foundation will have no liability for disclosure of Your Information due to errors in transmission or unauthorized acts of third parties.

EarthToday Foundation respects your privacy

The EarthToday Foundation, based in Amsterdam (hereinafter EarthToday Foundation), uses your data to be of great service to you as a supporter, and to inform you about our actions and campaigns. EarthToday Foundation protects your data as it should. Your (personal) data are and remain yours: we like to tell you what we know about you, why we need it to be of service to you, exactly what you can expect from us and what rules we keep to ourselves. In this privacy statement we give you information about the following:

  • what personal data we use for what;
  • who receives your personal data (even more);
  • how long personal data are stored;
  • what security measures we take;
  • what rights you have with regard to your personal details and how you come into contact with us about them.

(Financial) Supporters and recruitment

EarthToday Foundation has financial and non-financial supporters and volunteers. The first group supports us with indispensable donations. The second group refers to the supporters who support us in other ways, such as with our (online) actions and petitions (hereafter actions), to address companies or authorities and to bring certain matters up for discussion.

EarthToday Foundation is completely dependent on donations and support from its supporters for its income. EarthToday Foundation therefore has a legitimate interest in always recruiting new supporters, establishing and maintaining a long-term relationship with current supporters and volunteers and informing them about actions.

EarthToday Foundation or other interested (environmental) issues. EarthToday Foundation therefore actively approaches its (potential) supporters with requests for donations and support.

The data recorded in the supporter administration is used for the processing of donations and other forms of support and periodically requests us to (again) support. We may use name, address, place of residence, telephone number, e-mail address (contact details), gender, and date of birth. For our donor administration and fundraising programs we use bank numbers, payment history and area of interest.

Web store (e-commerce)

If you place an order with EarthToday Foundation online, we need your name and address details to be able to deliver your purchases and your e-mail address and telephone number to keep you informed of this delivery. If you give something to someone, we ask you for the above information, but also your name, address, place of residence, e-mail address and telephone number of the person who receives the gift.

We also save your purchase data to answer any questions or other questions / complaints about the product and combine it with your purchase history to have a good idea of your interest and preferences.

Contact with EarthToday Foundation

We like to get in touch with our (potential) supporters and volunteers. We can reach you through various channels, including via telephone, e-mail, social media and through our employees and recruiters in the country. We are also ready to serve you, answer questions and solve problems.
For these purposes we use contact details, donor history with respect to EarthToday Foundation and, if applicable, your question and all other personal data that you provide to us and that are necessary to answer your question. If you have a question or complaint, we also use information to keep you informed of your question or complaint, but also to gain insight into the nature of the question or complaint.

EarthToday Foundation supporter care can record telephone conversations for training purposes, and EarthToday Foundation also records phone calls with its fundraising to verify orders and transactions or to comply with legal obligations. In addition to the personal data mentioned above, we also process bank details.

Cookies and similar techniques

It is of (legitimate) importance for EarthToday Foundation to be as relevant as possible for its supporters and interested parties and to adapt its website to the preferences of the visitors of its website. For this we use the placing of cookies & pixels when using our website. At the first use of our website we provide information about this and ask for your permission. If you accept the placing of cookies and pixels (hereinafter “cookies”) we collect information about the IP address, the type and language of your browser, the time of your visit and the web address from which you reached our website, the pages that you view, the links (links) you click on and the other actions you take.

For example, it is possible to show you on our website and on third-party sites for your interesting campaigns, goals and actions of EarthToday Foundation. EarthToday Foundation is convinced that displaying personalized advertisements for internet users is more interesting than advertisements that are irrelevant to the user. We will not pass on personal data to third parties for this, unless you have given permission for this.

EarthToday Foundation uses cookies to improve the usability of the websites. This makes it easier to take action, to remember location and language preferences (our own cookies, these are ‘first party cookies’) and to use your social media functions (with third-party cookies, ‘third party cookies’). Currently we use the following social media on our site:

Cookies can be disabled or deleted at any time. Click on your browser type below to get more information about disabling or clearing cookies. You can set your browser so that you receive a notification as soon as you receive a cookie or to deactivate cookies. It is possible that the website does not function optimally.

Which cookies does EarthToday place?

First-party cookies that EarthToday Foundation places or places

Functional cookies
Cookie Target
__gpnl cookies
Functional ‘first party’ cookies are occasionally used on our website to keep track of whether you have already signed and / or shared a petition. We can use these cookies to make the visit to our website more pleasant. We only record the date on which the action was performed and no personal details are recorded.

Non-functional cookies
__utmc and other __utm cookies
EarthToday Foundation uses Google Analytics to collect anonymised information about, for example, the date and time you visit our website and which pages you look at. EarthToday Foundation uses this data to improve the website, to compile traffic statistics (such as the times of the day or the days in the week when the website has the most visitors) and the popularity of the different parts of the website. site.
You can install the ” Google Analytics Opt-out Browser Add-on ” to prevent our website from passing information about your visits to Google Analytics.

EarthToday Foundation may use Optimizely to optimize the user experience on our website. The cookies that are placed contain anonymous data about time and the actions you perform on our website.

EarthToday Foundation may use survey sites to take surveys from website visitors. The cookies that are placed contain information about time and the actions you perform in the survey (when you fill in the survey, you have completed the survey and you have stopped filling in where it is)

Third-party cookies that EarthToday Foundation places.

Non-functional cookies
AddThis, Facebook, Google, Twitter
On our website we may display buttons and widgets from the social networks such as Facebook, Google, Twitter and AddThis, so you can easily share EarthToday Foundation campaigns and EarthToday Foundation news with friends. These social networks are connected to web servers that can follow your behavior on our website and combine them with other information from other websites. By installing a program such as “Disconnect” for Chrome and Firefox you can disable this feature.

Adform, AdRoll, BluKai, DoubleClick, MediaMath, Rubicon
Intermediate party for advertisements to the EarthToday Foundation website. Cookies are used, among other things, to keep track of whether you have already seen certain advertisements.

Facebook Custom Audience
Intermediate party for advertisements to the EarthToday Foundation website based on Facebook interaction. Cookies are used, among other things, to keep track of whether you have already seen certain advertisements.

Google AdWords conversion
Cookies placed by Google AdWords indicate whether you have performed the act that the AdWords ad is placed for.
Google Dynamic Remarketing places cookies so that on other sites, advertisements can be shown based on the pages you have viewed on the EarthToday Foundation website.

Social media

EarthToday Foundation also likes to enter into dialogue with supporters and interested parties about our goals and actions on various social media platforms. When you comment on social media such as Facebook, Twitter and YouTube, EarthToday Foundation may collect data about your social media use. These data are processed in the context of the legitimate interest in order to better understand the personal wishes and needs of interested parties and supporters.

Furthermore, your personal data – such as (user) name, profile picture, place of residence, e-mail address and gender – can be processed when you communicate with us via our (own) social media pages. This can be done, for example, if you post comments, upload media, send a personal message or click on ‘Like or share’ with EarthToday Foundation.

If you take part in promotions on the social media pages of EarthToday Foundation we process your contact details to be able to carry out the action and to inform you about the continuation of the action and to be able to keep in touch with you.


Financial supporters receive standard newsletters and information about our campaigns and other activities. But others can also apply for it. For this purpose we use your registration for the newsletter and your contact details.
You can always unsubscribe from newsletters via the link at the bottom of the e-mail and in the manner indicated under the heading “View, modify, transfer, delete, revoke consent or objection “.

Young people under 16 years

EarthToday does not want to collect data from young people under the age of 16 without the consent of parents or guardians. We have also set up our processes on this, but we often can not determine with certainty whether a visitor to our website is older than 16. We encourage parents to be involved in the online activities of their children, in order to prevent data about children being collected without parental consent. If you suspect that we have collected personal information about a minor without this permission, please contact us, so we can delete this information if it is correct.

Data linking / profiling

EarthToday Foundation uses data linking in which the data we have of you with data from our own and other sources, such as the internet or via other channels, are combined. We do this within the framework of our (justified) interest in approaching someone in an optimal manner. We also do this because we want to prevent you from getting information that you do not like or that we approach you with an offer that you are not interested in. This profiling takes place partly automatically and partly via analysis but always with human intervention.
You can indicate that you do not want your data to be used to create a profile. This can be done via


EarthToday Foundation sometimes engages other companies, such as fundraising agencies for telemarketing and street and door-to-door recruitment, companies that take care of mailings, hosting of our website(s), mail deliverers, ICT companies and printing companies.
EarthToday Foundation strives to process personal data within the European Economic Area as much as possible. In any case, we ensure that sufficient technical and organizational measures have been taken to ensure that your personal data is safe and used exclusively for instructed purposes. Sometimes we are legally obliged to provide personal data to third parties; like the tax authorities. Furthermore, we will only provide information to third parties if we have received your permission.


Naturally, EarthToday Foundation does not store personal data in accordance with the law for longer than necessary. How long a personal data is stored depends on the purpose for which it is used.
After the retention period has expired, your personal data will be deleted or anonymised. Anonymisation means that your personal data is stripped of all possible identifying characteristics. What remains are statistical data that can no longer be linked to your person in any way. These statistical data are important to us because we can gain insight into the use made of our products and services on this basis.


EarthToday Foundation is extremely careful with your personal data. We have taken adequate technical and organizational measures to protect your personal data against loss or unlawful use, including a proper information security policy and secure servers. EarthToday Foundation has taken measures to protect your personal data, including through the use of security software, virus scanners and firewalls. Our donation page also protects your payment data by using Secure Sockets Layer (SSL). This prevents eavesdropping on communication, interference or falsification of messages. If you are on a secure page such as our donation form, your browser must tell you that you are on a safe site by displaying a lock in the address bar of your browser.
Furthermore, only employees of EarthToday Foundation have access to your personal data if it is necessary to perform a specific task and all employees are committed to absolute confidentiality.


View, modify, transfer, delete, revoke consent or objection data
You have the right to view, correct or delete your personal data. You also have the right to withdraw your consent to the data processing or to object to the processing of your personal data by EarthToday Foundation and you have the right to data portability. This means that you can submit a request to us to send the personal information we hold to you or another organization in a computer file. You can send a request for access, correction, deletion, data transfer of your personal data or request for cancellation of your consent or objection to the processing of your personal data to To ensure that the request for access has been made by you, we ask you to send a copy of your ID with the request. Make your passport photo, MRZ (machine readable zone, the strip with numbers at the bottom of the passport), passport number and Citizen Service Number (BSN) black in this copy. This is to protect your privacy. You can easily do this by using the government’s ID app. We respond as quickly as possible, preferably within four weeks, at your request.

Of course we would be happy to help you if you have questions or complaints about the processing of your personal data. Should you nevertheless not come out with us, then you also have the right under the privacy legislation to file a complaint with the Dutch Data Protection Authority.

Modification of the privacy regulations

We can adjust this Privacy Policy. You will find a link to the most current version of our Privacy & Cookie Regulations at the bottom of our website.

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